Fresh approach from belting manufacturer

Habasit Rossi Ltd is giving away hundreds of belt charts to potential customers in the fresh produce sector.

The move is part of a co-ordinated campaign to highlight the belting solutions and service the company provides for the fruit and vegetable handling industry.

The West Yorkshire based company, will be mailing potential customers over the next few weeks with an information pack and the offer of a free belting audit. Companies accepting the audit will also be automatically given a belt chart and invited to put the service to the test

A key part of the campaign is to highlight that the conveyor belts can be retrofitted. Advantages offered by retrofitting include quicker cleaning times, localised repairs in the event of a belt breakage and overall reduced downtime.

The company offers a choice of different solutions including plastic modular belts, standard fabric belts and specially coated variants. The range is available in a choice of different modular widths, which enables Habasit Rossi to provide conveyor belts that are suitable for any fresh produce application.

Habasit Rossi's sales and marketing director, Ian Thornham said: ‘The decision to target the fresh produce sector was a logical one, given the company's extensive conveyor belt range. Not only can Habasit Rossi provide the right product but as equally important it can also provide those in the fruit and vegetable sector with reduced costs, thanks to less conveyor downtimes.’

The company will shortly be launching a dedicated fruit and vegetable section on its website as part of the marketing campaign to highlight the product range.